Balkan Treat Box Group
Owner Dashboard
Weekly Revenue Intelligence · BTB + Telva
Updated through week ending Jun 14, 2026
Weekly Net Sales
BTB + Telva by location
Balkan Treat Box
Telva
Group
Revenue Split
Weekly Guest Count
Covers per week by location
BTB
Telva
Average Check
Net sales per guest
BTB
Telva
Year-over-Year Analysis
2025 vs 2026 — Week by Week (Group Total)
Same calendar week, both years overlaid
2025
2026
Monthly Group Revenue
2025 vs 2026 by month
2025
2026
Full-Year Revenue Projection — 2026
2026 Actual + Projected vs. 2025
YTD growth rate applied to remaining 2025 weeks · dashed = projected
2025
Group
BTB
Telva
Recent 10 Weeks
Week-over-week performance
| Week | BTB Net Sales | Telva Net Sales | Group Total | BTB WoW | Telva WoW | Group WoW | BTB Guests | Telva Guests | Avg Check (BTB) |
|---|
Weekly Insights
Revenue Channels
Goldbelly
$18,552
2026 YTD · Jan–Jun 14
+62% vs same period 2025
All-Time
$127,834
2022–2026
Monthly revenue · 2025 vs 2026
Stadium 2026 Season
$67,517
6 events · net check
Avg $11,253/event
Stadium All-Time
$412,369
42 events · 2024–2026
2024: $189K · 2025: $156K
Weather & Revenue
Revenue by Temperature
Avg weekly group revenue by weather bucket · 72 weeks of data
Nice (65–85°F)$113,794
Peak window for BTB — patio-friendly · n=30 weeks
Hot (>85°F)$94,459
BTB drops more than Telva in heat · n=10 weeks
Cool (40–65°F)$91,365
Steady baseline — shoulder season · n=18 weeks
Cold (<40°F)$82,169
Weakest for BTB · Telva holds up · n=14 weeks
BTB vs Telva Weather Sensitivity
How each location responds to temperature swings
BTB is highly weather-sensitive
BTB swings $25K+ between cold and nice weather weeks ($49K → $75K). Likely driven by outdoor/patio dining and queue tolerance. Nice weather = more patient guests willing to wait.
Telva is relatively weather-stable
Telva holds $33–39K across all temperature ranges — only a $6K swing. As a sit-down indoor cafe, weather affects walk-in traffic less than BTB's counter-service model.
Hot weather is the second-best window
Despite heat, group revenue ($94K) beats cold and cool — St. Louis diners still come out above 85°F. The bigger risk is sustained cold weeks in Jan–Feb.
Product Mix & Balkan Feast
Balkan Treat Box — Top Items
Week of Jun 8–14 · by revenue
| Item | Units | Revenue |
|---|
Telva Cafe — Top Items
Jun 1–14 combined · by revenue
| Item | Units | Revenue |
|---|
Balkan Feast
Feast counts · BTB only
Weekly Count
16
Jun 8–14 · $1,644 rev
Monthly Count
26
June · $2,827 rev
YTD Count
180
2026 · Jan–Jun 14
Fetching St. Louis forecast…
Alcohol Revenue Scenarios
Incremental Revenue by Attach Rate Target
Drag targets to model upside — based on current annualized revenue pace
BTB Alcohol Target % of Net Sales
Current baseline: 3.2%
6%
1%15%
Telva Alcohol Target % of Net Sales
Current baseline: 2.1%
3%
1%12%
BTB Alc Revenue Now
—
annualized
BTB Alc at Target
—
annualized
Telva Alc at Target
—
annualized
Incremental Annual
—
above current baseline
Monthly Upside
—
avg / month
Revenue base: annualized from 2026 YTD weekly averages (BTB ~$4.7M, Telva ~$2.4M). Current alcohol %: BTB 3.2%, Telva 2.1%. Industry benchmark for casual dining with a full bar program is 20–25%; for a focused cocktail/beer program like BTB, 8–10% is a realistic ceiling. Primary lever is floor-level server upsell — not menu changes.
Bread Production Capacity Simulator
Production Ceiling & Revenue Impact Model
Drag the slider to model what outsourcing dough unlocks
Bakers: Erick, Arnoldi, Cesar · 5am–10am window
Max in-house: 2 somun + 1 pide batch = 810 units/day
Max in-house: 2 somun + 1 pide batch = 810 units/day
Revenue StreamAssumptionFull UpsideAt Scenario
BTB Floor +12%
Catering no longer cannibalizes dining room
$217K—
Telva Mon–Thu Lunch
Pide supply uncapped on low-volume days (ceiling scenario — see note)
$406K—
Catering Unlocked
Production no longer caps job intake
$240K—
Frozen Pide Restarted
25 packs/week at modest volume
$47K—
Total Annual Upside
$910K
—
Assumptions: BTB floor based on actual 2026 YTD revenue patterns. Catering unlocked based on known job pipeline. Frozen pide at 25 packs/week × $36 revenue. Telva lunch ($406K) is the loosest number — "doubled" was a ceiling scenario, not a projection. Treat it as directionally correct, not precise. Conservative (40%) = $364K · Moderate (65%) = $591K · Full (100%) = $910K. Outreach pending: Kitchen Cuisine Brands & Harvest Food Group (Chicago).
2026 YTD
$18,552
+62% vs same period 2025
Jan–Jun 14 · 6 months
Best Month Ever
$5,829
April 2026 · Drew Barrymore Show
Prior best: $5,533 Dec 2023
All-Time Revenue
$127,834
2022–2026 YTD
~3,000+ orders nationwide
Seasonality
Nov–Jan peak
Summer is near-zero baseline
Apr spike = earned media opportunity
2026 Full-Year Projection
Actuals through Jun · remaining months projected from 2025 seasonality
2025 actual
2026 actual
projected
conservative
Full-rate applies current YTD growth (+70%) to Jul–Dec 2025.
Conservative strips the April media spike (+36% ex-April).
Q4 (Nov–Dec) is historically the strongest Goldbelly window.
Monthly Revenue — All Years
2022–2026 overlaid by month
2022
2023
2024
2025
2026
Revenue by Product Category
Pide vs Pide+Cevapi vs Cevapi · by year
Annual Revenue Trend
Total Goldbelly revenue by year
Repeat Customer Loyalty
By recipient name · 2022–May 2026 · 2,358 total orders
Repeat Customers
263
14.1% of customers
Orders from Repeats
751
31.8% of all orders
Notable Customer
Carly Simon
Martha's Vineyard, MA
Top Loyalists
${[
{name:'Chase Shepard', orders:22, rev:1136, state:'FL', years:'2022–2026'},
{name:'Cindra Kline', orders:14, rev:849, state:'CO', years:'2023–2025'},
{name:'Christy Cirino',orders:10, rev:496, state:'IL', years:'2022–2026'},
{name:'Sue Bradley', orders:9, rev:594, state:'TN', years:'2023–2026'},
{name:'Karen Kostroff',orders:8, rev:439, state:'NY', years:'2022–2026'},
{name:'Jennifer Quinn',orders:8, rev:537, state:'NY', years:'2023–2026'},
{name:'Bruce Lang', orders:8, rev:505, state:'FL', years:'2024–2026'},
].map(c=>`
${c.name}
${c.orders}×
$${c.rev.toLocaleString()}
${c.state} · ${c.years}
`).join('')}
What Repeat Customers Tell Us
Strategic takeaways from loyalty data
Loyalty is concentrated
Just 14% of customers account for 32% of all orders. Your repeat base punches well above its size — a loyalty or subscription program could meaningfully increase LTV.
Geographic loyalty is real
Top repeaters are spread across FL, CO, IL, TN, NY — not clustered near STL. These are people who specifically seek out Balkan food nationally, not locals getting gifts shipped.
Multi-year retention
Several top customers have ordered every year since 2022–2023. Chase Shepard (FL) has 22 orders across all 5 years — effectively a subscriber without a subscription.
Top 15 States by Revenue
2022–May 2026 · 2,358 orders · 51 states
State Breakdown
Group Marketing Performance
May 21 – Jun 20, 2026 · Pulled live from Toast
LAST REFRESHED: JUN 20, 2026
Group Attributed Sales
$74,993
10% of $744,332 group total
BTB Attributed
$61,023
▼ 4% vs prior · 12% of BTB total
Telva Attributed
$13,970
▼ 32% vs prior · 6% of Telva total
BTB Attr. AOV
$74
▲ 16% vs prior ($63)
Telva Attr. AOV
$42
▼ 17% vs prior ($50)
Balkan Treat Box
Demand Drivers
Email$44,584
539 orders · 8.8% of total · 21.5% new
Toast Local (web)$13,914
258 orders · 2.8% of total · 41.4% new
Gift Card$3,795
57 orders · overspend 1.48×
Toast Local (app)$3,398
68 orders · 27.8% new
Order with Google$2,170
33 orders · 35.8% new
Guest Mix · 829 attributed
202
New
423
Reactivated
203
Active
Retention 13% vs 9% avg · 51% of guests are reactivations
Off-Premise Mix
Direct73.8% · $138,429
3rd Party25.3% · $47,376
DoorDash $27,229 · Uber Eats $20,147
Telva
Demand Drivers
Email$7,518
158 orders · 3.1% of total · 32.3% new
Toast Local (web)$4,672
130 orders · 2.0% of total · 34.8% new
Gift Card$2,131
42 orders · overspend 1.66×
Toast Local (app)$1,352
48 orders · 17.1% new
Guest Mix · 334 attributed
84
New
116
Reactivated
71
Active
Retention 21% vs 17% avg · strong loyalty signal
Off-Premise Mix
Direct59.1% · $14,338
3rd Party36.8% · $8,926
DoorDash $4,769 · Uber Eats $4,157
⚠ 3rd party share notably higher than BTB (36.8% vs 25.3%)
Market Snapshot · Plain English
Key Input Commodity Prices
USDA/BLS retail price averages · updated monthly · directional reference for food cost planning
12-Month Price Index
Indexed to 12 months ago = 100 · relative price movement
What This Means for BTB